A Study of Behavioral Intention on Consumption of Chinese Newspaper in Malaysia
碩士 === 樹德科技大學 === 經營管理研究所 === 100 === Chinese newspapers are constantly being confronted by stiff competition within the Malaysian market. Among Chinese newspapers alone, there are four - Sin Chew Daily, The China Press, Nanyang Siang Pau and Guang Ming Daily - all owned by Media Chinese Interna...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29201433250174999515 |