An analysis of the effects of purchasing convenience on purchasing willingness – the mediation-moderation role of customer satisfaction
碩士 === 樹德科技大學 === 經營管理研究所 === 100 === With the development of technologies, the variety of household appliances leads to the novelty of promotion and production mode, as well as the diversifications of the commodities, which all affects customers’ purchasing willingness. To have a share in the house...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91981406923634314695 |