The Effect of Service Quality on Consumer Satisfaction of Badminton Service
碩士 === 樹德科技大學 === 經營管理研究所 === 100 === This study aims to explore the effect of service quality on consumer satisfaction. A total of 300 respondents from Song-Shang badminton Sports Center were invited to participate in the survey. Results indicated that five service quality constructs, ‘tangibles’...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09046408562491067268 |
| id |
ndltd-TW-100STU05457045 |
|---|---|
| record_format |
oai_dc |
| spelling |
ndltd-TW-100STU054570452015-10-13T21:17:24Z http://ndltd.ncl.edu.tw/handle/09046408562491067268 The Effect of Service Quality on Consumer Satisfaction of Badminton Service 羽球場館服務品質對顧客滿意度之影響 Cheng-Chou Huang 黃振洲 碩士 樹德科技大學 經營管理研究所 100 This study aims to explore the effect of service quality on consumer satisfaction. A total of 300 respondents from Song-Shang badminton Sports Center were invited to participate in the survey. Results indicated that five service quality constructs, ‘tangibles’, ‘responsibility’, ‘reliability’, ‘assurance’ and ‘empathy’, positively affect consumer satisfaction. The construct of ‘responsibility’ is the strongest one that affects consumer satisfaction, following by ‘empathy’, ‘assurance’, ‘reliability’, and ‘tangible’ in order. This study provides some measures of service quality improvement to enhance consumer satisfaction in the badminton service. Ching-Hung Chang 張景弘 2012 學位論文 ; thesis 56 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 樹德科技大學 === 經營管理研究所 === 100 === This study aims to explore the effect of service quality on consumer satisfaction. A total of 300 respondents from Song-Shang badminton Sports Center were invited to participate in the survey. Results indicated that five service quality constructs, ‘tangibles’, ‘responsibility’, ‘reliability’, ‘assurance’ and ‘empathy’, positively affect consumer satisfaction. The construct of ‘responsibility’ is the strongest one that affects consumer satisfaction, following by ‘empathy’, ‘assurance’, ‘reliability’, and ‘tangible’ in order. This study provides some measures of service quality improvement to enhance consumer satisfaction in the badminton service.
|
| author2 |
Ching-Hung Chang |
| author_facet |
Ching-Hung Chang Cheng-Chou Huang 黃振洲 |
| author |
Cheng-Chou Huang 黃振洲 |
| spellingShingle |
Cheng-Chou Huang 黃振洲 The Effect of Service Quality on Consumer Satisfaction of Badminton Service |
| author_sort |
Cheng-Chou Huang |
| title |
The Effect of Service Quality on Consumer Satisfaction of Badminton Service |
| title_short |
The Effect of Service Quality on Consumer Satisfaction of Badminton Service |
| title_full |
The Effect of Service Quality on Consumer Satisfaction of Badminton Service |
| title_fullStr |
The Effect of Service Quality on Consumer Satisfaction of Badminton Service |
| title_full_unstemmed |
The Effect of Service Quality on Consumer Satisfaction of Badminton Service |
| title_sort |
effect of service quality on consumer satisfaction of badminton service |
| publishDate |
2012 |
| url |
http://ndltd.ncl.edu.tw/handle/09046408562491067268 |
| work_keys_str_mv |
AT chengchouhuang theeffectofservicequalityonconsumersatisfactionofbadmintonservice AT huángzhènzhōu theeffectofservicequalityonconsumersatisfactionofbadmintonservice AT chengchouhuang yǔqiúchǎngguǎnfúwùpǐnzhìduìgùkèmǎnyìdùzhīyǐngxiǎng AT huángzhènzhōu yǔqiúchǎngguǎnfúwùpǐnzhìduìgùkèmǎnyìdùzhīyǐngxiǎng AT chengchouhuang effectofservicequalityonconsumersatisfactionofbadmintonservice AT huángzhènzhōu effectofservicequalityonconsumersatisfactionofbadmintonservice |
| _version_ |
1718059754592403456 |