The Influences of Experimental Marketing, Perceiving Value on Purchase Intention in Case of Female Consumers to Buy Cosmetic Product - Product Involvement as a Mediator and Moderator variable
碩士 === 樹德科技大學 === 經營管理研究所 === 100 === Cosmetics products had became from the luxury to the ordinary products. The most reasons were the increase of national income and the reduction of import tariffs. Besides, Taiwanese women’s social status and self-consciousness was changed due to the development...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/22186877038404978633 |