A Research on Online Brand Equity:A Case of Online Reseller
碩士 === 南台科技大學 === 企業管理系 === 100 === This paper is an exploratory study which takes consumers’ perspectives to investigate online seller’s brand equity. We conducted a literature reviewing and gathered qualitative and quantitative data in order to define the domain of online seller’s brand equity and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17401807882300182152 |