Strategic Analysis of Croatian Retail Market of fast-moving consumer goods
碩士 === 南台科技大學 === 企業管理系 === 100 === This paper provides strategic analysis of the Croatian retail market based upon SWOT analysis and five forces model of Porter (1980). Main target of the analysis are five FMCG retailers in Croatian market with biggest market share according to its revenues. This a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21355995770674600080 |