The Role of Service Involvement between Satisfaction and Loyalty
碩士 === 南台科技大學 === 企業管理系 === 100 === This study investigated that how the different service characteristics affect the role of service involvement between satisfaction and loyalty. We empirically tested the model for film and education service industries whose direct service recipient is customer the...
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| Format: | Others |
| Language: | zh-TW |
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101
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11600324566947887412 |