Brand Image, Product Involvement, Experience Marketing And Relationship Satisfaction And Loyalty - Starbucks Coffee Nantai Outlets

碩士 === 南台科技大學 === 企業管理系 === 100 === Coffee culture, with the cultural changes gradually to the people's daily life, consumers drink coffee, and the demand for coffee is not simply just a cup of coffee so simple, but promoted the brand of coffee shop, and the shape experience, satisfaction broug...

Full description

Bibliographic Details
Main Authors: Chen, Wun-Jhen, 陳紋禎
Other Authors: 呂金河
Format: Others
Language:zh-TW
Published: 101
Online Access:http://ndltd.ncl.edu.tw/handle/27760812412192947124