Brand Image, Product Involvement, Experience Marketing And Relationship Satisfaction And Loyalty - Starbucks Coffee Nantai Outlets
碩士 === 南台科技大學 === 企業管理系 === 100 === Coffee culture, with the cultural changes gradually to the people's daily life, consumers drink coffee, and the demand for coffee is not simply just a cup of coffee so simple, but promoted the brand of coffee shop, and the shape experience, satisfaction broug...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
101
|
Online Access: | http://ndltd.ncl.edu.tw/handle/27760812412192947124 |