The Effects of Corporate Image, Brand Equity and Customer Relationship Management on Customer Satisfaction and Customer Lifetime Value－An Example of Southern Life Insurance Companies Policyholders
碩士 === 南台科技大學 === 財務金融系 === 100 === Life insurance market competition is increasingly fierce, we already can say becoming saturated, as for the future growth of the space relative to the Chinese mainland is in a weaker, so many foreign insurance companies from this market exit. Life insurance to how...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30267791187217332452 |