An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
碩士 === 南台科技大學 === 財務金融系 === 100 === Everyone knows bubble tea in Taiwan, especially pearl milk tea is well known, also become one of the most representative drinks and snacks. Bubble tea has been popular from Taiwan to East Asia, Europe,the United States and even countries in the Middle East and ot...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61513556051168871867 |