An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea

碩士 === 南台科技大學 === 財務金融系 === 100 === Everyone knows bubble tea in Taiwan, especially pearl milk tea is well known, also become one of the most representative drinks and snacks. Bubble tea has been popular from Taiwan to East Asia, Europe,the United States and even countries in the Middle East and ot...

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Main Authors:	Chung,Tsui-Ling, 鍾翠綾
Other Authors:	Chang,Yung-Chi
Format:	Others
Language:	zh-TW
Published:	101
Online Access:	http://ndltd.ncl.edu.tw/handle/61513556051168871867

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spelling	ndltd-TW-100STUT82140082016-03-28T04:20:05Z http://ndltd.ncl.edu.tw/handle/61513556051168871867 An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea 手搖茶飲消費者購買動機、涉入程度及消費者行為之研究 Chung,Tsui-Ling 鍾翠綾碩士南台科技大學財務金融系 100 Everyone knows bubble tea in Taiwan, especially pearl milk tea is well known, also become one of the most representative drinks and snacks. Bubble tea has been popular from Taiwan to East Asia, Europe,the United States and even countries in the Middle East and other places. In other words,if you see the Chinese you will see the bubble tea. Based on theories of purchase motivation, involvement and consumer behavior of bubble tea were investigated via questionnaire. The valid 396 questionnaire samples were analyzed and we have found that the clusters with different involvement are significant different in purchasing motivations then the participants with deeper involvement has stronger purchase motivation. Chang,Yung-Chi 張永佶 101 學位論文 ; thesis 62 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 南台科技大學 === 財務金融系 === 100 === Everyone knows bubble tea in Taiwan, especially pearl milk tea is well known, also become one of the most representative drinks and snacks. Bubble tea has been popular from Taiwan to East Asia, Europe,the United States and even countries in the Middle East and other places. In other words,if you see the Chinese you will see the bubble tea. Based on theories of purchase motivation, involvement and consumer behavior of bubble tea were investigated via questionnaire. The valid 396 questionnaire samples were analyzed and we have found that the clusters with different involvement are significant different in purchasing motivations then the participants with deeper involvement has stronger purchase motivation.
author2	Chang,Yung-Chi
author_facet	Chang,Yung-Chi Chung,Tsui-Ling 鍾翠綾
author	Chung,Tsui-Ling 鍾翠綾
spellingShingle	Chung,Tsui-Ling 鍾翠綾 An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
author_sort	Chung,Tsui-Ling
title	An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
title_short	An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
title_full	An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
title_fullStr	An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
title_full_unstemmed	An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea
title_sort	study on purchase motivation, involvement and consumer behavior：an investigation into consumers of bubble tea
publishDate	101
url	http://ndltd.ncl.edu.tw/handle/61513556051168871867
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An study on purchase motivation, involvement and consumer behavior：An investigation into consumers of bubble tea

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