A Study of Brand Affect, Brand Image and Brand Loyalty: A Case of Online Bookstore.
碩士 === 南台科技大學 === 休閒事業管理系 === 100 === For business, the main purpose for building a brand is creating good relationship with customers, and making customers having loyalty toward the brand. At the same time, brand image has been regarded as a way for building good relationship with customers. In add...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63626507497481526108 |