The Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty- The Moderating Role of Corporate Image

碩士 === 南台科技大學 === 資訊傳播系 === 100 === Relationship marketing has become the major marketing strategies of on-line bookstores to acquire new customers and retain existing customers. This study aims to examine whether the bonds of relationship bonds affect the customer loyalty of on-line bookstore custo...

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Bibliographic Details

Main Authors:	Han Shiang Pu, 卜漢祥
Other Authors:	Min Li Hung
Format:	Others
Language:	zh-TW
Published:	2012
Online Access:	http://ndltd.ncl.edu.tw/handle/05889869796256573538