The Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty-The Moderating Role of Corporate ImageThe Study of the Relationship Marketing and Relationship Quality of Taiwan On-Line Bookstore Toward Customer Loyalty- The Moderating Role of Corporate Image
碩士 === 南台科技大學 === 資訊傳播系 === 100 === Relationship marketing has become the major marketing strategies of on-line bookstores to acquire new customers and retain existing customers. This study aims to examine whether the bonds of relationship bonds affect the customer loyalty of on-line bookstore custo...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2012
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Online Access: | http://ndltd.ncl.edu.tw/handle/05889869796256573538 |