Examining factors affecting consumers’ acceptance of online group-buying

碩士 === 南台科技大學 === 資訊傳播系 === 100 === Following the advance of digital technology, people are getting to accept online shopping. Recently, online group-buying is one of the most important online shopping models. In order to provide important information for online group-buying companies for strategy,...

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Bibliographic Details
Main Authors: chung i ling, 鍾依伶
Other Authors: 戴偉峻
Format: Others
Language:zh-TW
Published: 101
Online Access:http://ndltd.ncl.edu.tw/handle/09659683658213216500