The Impact of Brand Trust and Brand Attachment on Brand Strength-The Moderating Role of Cognitive Style and Advertising Appeals
碩士 === 南台科技大學 === 行銷與流通管理系 === 100 === Past studies showed that brand trust can help to create value with consumers, so this study examines whether the brand attachment that generated by brand trust and brand interests of different product (Daily – shampooand 3C products-camera) will en-hance the br...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85241534137277371726 |