The external factors that influence Taiwanese college students' athletic shoes purchase intention
碩士 === 南台科技大學 === 應用英語系 === 100 === Understanding consumer behavior is one of the pivotal elements for success in any business. Among the various concepts in consumer behavior, the consumer decision-making process has gained much attention from both academics and practitioners. In Taiwan, scholars a...
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| Format: | Others |
| Language: | zh-TW |
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20577565245485306109 |