A Study of Promotion Perceived Value, Purchase Intention and Impulse Purchase Character – A Case of Mister Donut
碩士 === 南台科技大學 === 應用英語系 === 100 === With the coming of competitive situation and economic recession, more and more shops launch many promotions to arrest consumers’ attention. However, it is important for sellers to launch attractive promotions and to catch customers’ attentions. Impulse purchase ch...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81195342759958669199 |