A Study of Customer Relationship Management Activity to Enhance Customer Loyalty
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === The purpose of this study is to discover the contribution this CRM has on raising the level of customer loyalty within the tourist industry. It’s seldom used in the tourist industry, we want to see the effect between the activities of CRM, customer satisfaction,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53703179742860103017 |