The Effect Of User Generated Video Reviews On Consumer Purchase Intention
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === The objective of this study was to explore the effect of user generated video review on customer purchase intention in Indonesia and Taiwan to see how they use YouTube.com website as platform of electronic word of mouth (eWOM) source. The study examines the adop...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81452113028106082194 |