The Impact of Service Quality on Customer Choice for SPA Case Company in Taiwan – An Application of Multinomial Logit Model
碩士 === 亞洲大學 === 經營管理學系碩士班 === 100 === Customer service quality is the crucial source of distinctive competence and is often considered as a key success factor in sustaining competitive advantage in service industries. This study identifies and investigates the effects of various service quality attr...
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| Format: | Others |
| Language: | en_US |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28659997229757487756 |