Customer Orientation, Brand relationship quality, and Positive Word of Mouth: The Mediating Role of Service Value and Brand Commitment.
碩士 === 東海大學 === 管理碩士在職專班 === 100 === Taiwan's industrial development has progressed from agriculture to a service-oriented industrial structure. The GDP of Taiwan's service industry is more than the total rate of 7%. The growing GDP, the promoting of women’s social status and economical in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85586264252508762181 |