Market Orientation,Social Customer Relationship Management Process and Organizational Performance

碩士 === 東海大學 === 企業管理學系碩士班 === 100 === Internet technology has developed fast and the number has increased continuously. Social networks has also become popular, so that many companies use social media as a new tool of customer relationship management, and it is used to deliver their product informat...

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Bibliographic Details
Main Authors: Kuan-Chen Chen, 陳冠臻
Other Authors: Bih-Huang Jin
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/35564175566545182653