The Influence of Qualia Elements on Perceived Quality
碩士 === 東海大學 === 企業管理學系碩士班 === 100 === Because of changing consumption habits, consumers not solely focus on "practical" when they consider the product elements. Sony has proposed the concept, QUALIA. That is used to estimate whether products can evoke emotion value, besides the products’ b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65092006161313482212 |