Impact of Marketing Dynamic Capability on Channel Strategy - Based on 3C Chain Store Industry in Taiwan
碩士 === 東海大學 === 企業管理學系碩士班 === 100 === This research is aim to develop the concept of marketing dynamic capability, the operationalization method and probe further into its effect on channel strategy. This research adopts 3C retail chain enterprises as the research object. The study thinks that an or...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41472363420226586662 |