Supplier Delivery Flexibility, Brand Loyalty, and Positive Word of Mouth：The Mediating Role of Brand Identification and Brand Commitment
碩士 === 東海大學 === 國際貿易學系 === 100 === The purpose of this study is to investigate relationships between supplier flexibility, brand loyalty, and positive word of mouth. In addition, this study takes brand identification and brand commitment as the mediating variables. This study used paper questionnair...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49698645532025387495 |