Applying the Theory of Planned Behavior to Explore Tourists’ Behavioral Intention Toward Taiwan Street Food
碩士 === 東海大學 === 餐旅管理學系 === 100 === This study aims to investigate tourist’ attitude and behavior intention toward Taiwan street food based on theory of planned behavior. Theory of Planned Behavior (Ajzen, 1991) theorzes that individuals’ behavioral intention affected by their attitude, subject nor...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/98159409742558530175 |