Building clustering procedure for wealth management customers based on profitability
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === In this thesis, the information about the wealth management customers of a bank was analyzed by making use of RFM (Recency, Frequency, Monetary) and profitability analysis, and active customers were clustered by applying Two Step cluster method in IBM SPSS Mo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83zja6 |