Online Word-of-Mouth Message Headline：Influence on Click-through Behavior
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === Most studies hardly focus on the influence of online word-of-mouth (abbreviation: WOM) message headline on click-through behavior. In this study, sample collection is from the credible gourmet comment website- iPeen. In order to find what browsers care, wri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rxghq7 |