A relational Survey on Brand Strategy, Brand Popularity, Brand Experience, and Brand Performance - An Empirical Investigation of the Smartphone Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === Today''s high-tech are out-dated tomorrow and Companies use marketing tactics are different. More and more people use smart phones and the consumers are not only seeking physical products, but also the intangible product is to meet the consumer'...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/km6wb3 |