The Investigation on Brand of Country-of-Origin, Brand Judgments, Brand Resonance and Brand Equity--An Empirical Investigation of National Label of the Clothing Retail Industry
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === In recent years, the rise in the retail industry in Taiwan, according to statistics by the Ministry of Economic Affairs, the turnover growth of 40% over the past decade. Revolution in retail channels changed the original manufacture, wholesale and ret...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qdjj59 |