Explore the Relationship between Green Brand Image, Relationship Quality and Customer Loyalty – A Case Study of Mos Burger
碩士 === 國立臺北科技大學 === 經營管理系碩士班 === 100 === In recent years, the Green issue is important for everyone. Most of enterprise is involved in the green behavior, and create high brand image. By cooperating Green and brand image, they transfer to customer Green Brand Image. With Green Brand Image, the enter...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u4sbc5 |