An Exploratory Study of Controversial Advertisements：Taking the 2001-2010 non-controversial Products TV Commercials as an Example
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 100 === The quantity of the controversial advertisements has increased in recent years. The study took the 2001-2010 non-controversial products TV commercials as an example.Two research methods, content analysis and in-depth interview, were used in this study .The study...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67226516342906448543 |