The Impact of Advertising Appeals and Customer Value on Consumer Purchase Intention to Luxury Bags-Perceived Risk as a Moderator
碩士 === 淡江大學 === 企業管理學系碩士班 === 100 === In recent years, the global recession is serious. In the meantime, the global luxury goods industry continued to show high growth. The luxury goods were positioned as high prices goods. In the case of the rise of the emerging markets, consumers’ ideology ha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65461004959848235677 |