Olfactory tells everything: Exclusive odor of corporate brand
碩士 === 淡江大學 === 企業管理學系碩士班 === 100 === Today, we live in an era of brands and a corporation provides a name and its customers identify meaning. It is also the era of the experiential economy, and the shortcut to branding is to bring the product closer to customers. Schmitt (1999) revealed that custom...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24567001413799240897 |