Service Branding: The Sign of Apparel
碩士 === 淡江大學 === 企業管理學系碩士班 === 100 === The emerging service-dominant concept has highlighted the significant issue of service brand building. Creating and succeeding in selling a service brand image to consumers can help a firm build competitive advantage. However, image perception of a service brand...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80411740654045436666 |