The influence of Green Product attributes, Awareness of Eco-label on the Price that willing to pay from Consumer – Environmental attitude as the moderating variable
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 100 === In recent years, global warming are worsening gradually and this condition has affected human life. Therefore, people have started to pay attention on environmental protection related information and begun to implenment the green consumption to protect t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38193928187134063949 |