A study of the relationships among store atmosphere, service quality ,brand image and purchase intention - the case of bookstores in Taipei Area
碩士 === 淡江大學 === 國際企業學系碩士班 === 100 === With diversity in mass media and advances in technology, we can get information and read books everywhere once connecting computer, smart phone and tablet PC to internet. As traditional reading behavior become less, our reading turn into instantly and fragme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70042511186844719732 |