Utilize PPM theory to explore the switching intention of mobile subscribers also on the moderating effect of switching cost: an example of 7-Mobile
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 100 === The penetrate rate in Taiwan’s telecom market is very high; in the meantime, the top 3 carriers already dominate major market. Despite there are several ISR (Internet Simple Reseller), such as: Carrefour tried to step into the market to compete with top 3 car...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ea3je7 |