A Study on Purchase Intention of Young Adults Toward Innovative Insurance－Case Study：Wedding Insurance Product.
碩士 === 淡江大學 === 保險學系保險經營碩士班 === 100 === The main theme of this study focus on the discussion of the marriage insurance. It tends to research on the factors which affect domestic young adults to purchase an innovative insurance products in order for insurance companies to understand consumers&apo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07836304346969656225 |