An exploratory study of the strategic fit between Brand Elements Design and Brand Concepts.
碩士 === 淡江大學 === 國際商學碩士在職專班 === 100 === The brand name is the facade of the business to consumers. How to use the concept of brand elements, so that consumers can immediately accept and understand the specialty and services of this enterprise, is more and more important in the information explosi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82253690394296168214 |