An exploratory study of marketing capabilities building from OEM to OBM -- the perspective of adaptive marketing capabilities
碩士 === 淡江大學 === 國際商學碩士在職專班 === 100 === Taiwan enterprise has been played a role of OEM for a long time. Accompany with the globalization in this age, and in view of the OBM with highly added value in the market, OBM is a wonderful path that Taiwan enterprise wants to step on. This research choices a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12792213050161790043 |