The Impact of Country of Origin Effect on Perceived Quality、Product Attitude and Purchase Intention toward Vehicle Products. Using Consumer Ethnocentrism as A Moderator
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === The purpose of this study is to explore the differences in perceived quality, product attitude and purchase intention of consumers while facing vehicle products manufactured by different countries of origin (Taiwan V.S. Mainland China). Also, by introducing c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62848721501797761122 |