Integrating TAM and TRA Model to Discuss the on-line Shopping Consumer Behavior in Taiwan.
碩士 === 淡江大學 === 國際企業學系碩士在職專班 === 100 === According to Market Intelligence & Consulting Institute (MIC), the gradual popularity of the Internet and on-line shopping causes Taiwan’s online shopping market to grow by 20% annually. Moreover, the Dept. of Commerce, Ministry of Economic Affairs predic...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61158709475943047815 |