Applying the Technology Acceptance Model to the College Students in Chinese Mainland Usage Behavior of Text-based Short Message of the Mobile Phone

碩士 === 淡江大學 === 資訊傳播學系碩士班 === 100 === The purpose of this study is to explore whether the differences and effects in Chinese Mainland user behaviors of Short Message Service (SMS). Since users in China use short messages more than other neighbor countries, the study intends to take college students...

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Bibliographic Details
Main Authors: Da-Wei Mii, 羋大維
Other Authors: 陳意文
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/39078732455962381703