The Effect of Brand Image on the Consumer’s Purchasing Intention-The Case of F Insurance Company
碩士 === 淡江大學 === 未來學研究所碩士班 === 100 === Abstract: Many of the finance holding corporation has invested into insurance industry due to the highly competitive capital financial market. Nonetheless, these companies provided the similar services for the public that is hardly to interpret the differences...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43079630968852398562 |