A Study of New Taipei City Elementary School Teachers’ Attitude toward Marketing Service of Textbook Publishers

碩士 === 臺北市立教育大學 === 課程與教學研究所課程與教學碩士學位班 === 100 === The purpose of this Study is to understand the attitude of elementary school teachers toward marketing services provided by the salespeople of textbooks and current status of textbook selling in New Taipei City, and investigate the differences of th...

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Bibliographic Details
Main Authors: Nai-Wen Chang, 張乃文
Other Authors: Li-Hua Chen
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/92675927365192024803