Modeling the Impulse Buying Behavior of Chinese Tourists in Taiwan

碩士 === 德明財經科技大學 === 行銷管理系 === 100 === The tourism industry known as the major industry in the 21st century plays a very important role on the economic development in many countries, which has become one of the industries that many countries are striving to develop. Since 2008, Chinese tourists were...

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Bibliographic Details
Main Authors: Hsiu-Mei Chiang, 蔣秀梅
Other Authors: Shu-Hui Lai
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/88258761571227248917