THE IMPACT OF ADDITIONAL BENEFITS TO CUSTOMERS ON THE PERFORMANCE OF CREDIT CARD BUSINESS
碩士 === 大同大學 === 資訊經營學系(所) === 100 === According to the statistic of Financial Supervisory Commission, the average number of credit cards held by citizens aged above 14 in Taiwan is about 1.67 in 2011. To promote new cards and to solicit new customers, many financial institutions made use of bonus po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14989228685695904255 |