A Study of Marketing Strategy of Mullet Roe Industry – Case Study of Yunlin County

碩士 === 環球科技大學 === 中小企業經營策略管理研究所 === 100 === The primary subject of this study comprehends the correlation marketing of the Yunlin County’s mullet roe. This study used the concept of SWOT strategy and Porter’s five forces model to analyze Yunlin County’s mullet roe for reviewing an enterprise’s Stren...

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Bibliographic Details
Main Authors: Lee,Chin-Lung, 李佳蓉
Other Authors: Lin,Ming-Fung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/11930725764785180129