The Research of Word-of-Mouth, Advertisement Spokesman and Re-Purchase Intentions; A Mediating Effects of Perceived Risk

碩士 === 萬能科技大學 === 經營管理研究所 === 101 === Due to promotion of wealthy and new technology , people willing to spend money for themselves looks healthy , beautiful and more attractive so they start to pursuit luxurious living and garish expense . However medical cosmetology trade happen under behavioral m...

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Bibliographic Details
Main Authors: Yi-Ning Wu, 吳翊寧
Other Authors: Sheng-Wuu Joe
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/8gtm9b